🪚 Sharpen the Blade
You’ve got your mini offer. Now let’s make it irresistible. So people don’t just understand it, they want it.
Why this matters:
Clarity isn’t just for you. It’s for the person who might buy from you. If they don’t get it in 5 seconds, they’ll scroll on.
Your Step:
Take your 3-line offer and run it through this checklist:
- ❓ Is it clear in 5 seconds?
- 💥 Does it solve a real problem?
- 🧲 Does it sound like something you would buy?
- 🔁 Can someone else repeat what it is without asking you?
If it’s not there yet, rewrite it. Keep it simple, keep it sharp.
If it passes those, you’re ready to share it publicly.
If not, tweak it until it does.
Final version example:“A 1-page Canva template to help new coaches write their first paid offer, in 10 minutes.”
✅ Say this:
“I don’t just build products. I build clarity.”
Optional:
Ask one friend to read it out loud. If they stumble, tighten it up.